Every page should be wrapped in an H1 tag and include your target keyword where it makes sense. Second, align your title and description with the search intent. People aren’t looking for a protein shake recipe; they want to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Search intent is the underlying reason for a user’s search in Google.
Add Schema markup
Earlier we mentioned that you should at least aim for 1,800 words, but posts that are longer than 3,000 words work even better for creating links. After all, it’s not really the individual keywords that keep readers hooked to your page, but the overall quality of your content. In other words, writing that’s relevant, engaging, and well-written is your SEO Anomaly best bet to the top. Schema.org markup is not a ranking factor, but it can help improve your visibility in search results and make your results more clickable. Schema markup is a way of even more specifically telling Google the types of content on your page, which can help it to appear in rich results. There are lots of different types of rich results—articles, breadcrumbs, events, FAQs, how-tos, job postings, FAQs, and more.
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This can happen over time, as other websites see value in your blog posts and link to them. You can also approach other websites within your niche and ask them to link to your blog posts, specifically the ones relevant to their visitors. Putting keywords aside for a minute, there’s other ways you can improve your website’s position in search results. One of the metrics Google works with is how many other websites link to your site. The more websites linking to your site, the more traffic you’ll get. To match your content to search intent, you first need to determine the intent behind the keywords you’re targeting.
Step 5: Build relevant backlinks
Start by ensuring that you have fast loading speeds so that users won’t click away before the page has even pulled up. Likewise, make the page look as visually pleasing as possible. Having the elements to make a clean web design can go a long way for the overall look of your site. To ensure your site looks great on any device, build your small business website through a site builder with responsive templates, like Wix or Squarespace.
- Prominence is also based on information that Google has about a business, from across the web, like links, articles and directories.
- Start by conducting thorough keyword research to identify relevant and high-ranking keywords for your page, site, reviews, and Google Business profile.
- Technical aspects of SEO can be more difficult, but they are worth the investment of your time to learn and execute.
- Short and long descriptions are two interconnected text fields.
Well, one of the best ways to increase backlinks to your site is through content marketing. The more high-value content you create, the more likely people are to find it and link to it. As a result, content that ranks well tends to get more backlinks. Content that doesn’t rank well tends to fall further and further into obscurity. In general, for a local business, a domain authority of is fairly good.